Service Culture Club
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The Service Culture Club: the club for customer relations professionals

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A Club dedicated to Customer Relations

The Service Culture Club was born in 2010 by initiative of ACCOR and TOTAL and was implemented by the Académie du Service. It functions as an association of professionals looking to exchange and share their experiences. It brings together people from both the private and public sector, from the worlds of service and industry.

Exchanges between Customer Relations professionals
On the 1st Friday of the month, a speaker presents the way in which their company conceptualizes, manages, animates its Customer Relationship Strategy
Quality exchanges
Whether remotely or physically, the morning allows speakers and members to develop their point of view and give themselves the time to really discuss.
An experience
Each meeting is a special moment. With a welcome accorded with the topic of the day. A real ... Club Cultures Services experience!
A Club now remotely
At the time of the Covid, the Club has transformed into a Remote Club. Despite exchanges and works that are always of good quality, the Club aims to keep a physical format.
Exchanges between Customer Relations professionals
On the 1st Friday of the month, a speaker presents the way in which their company conceptualizes, manages, animates its Customer Relationship Strategy
Quality exchanges
Whether remotely or physically, the morning allows speakers and members to develop their point of view and give themselves the time to really discuss.
An experience
Each meeting is a special moment. With a welcome accorded with the topic of the day. A real ... Club Cultures Services experience!
A Club now remotely
At the time of the Covid, the Club has transformed into a Remote Club. Despite exchanges and works that are always of good quality, the Club aims to keep a physical format.

The Service Culture Club has monthly meetings (except in August), mainly consisting of the intervention of a professional who comes to share their experience and convictions. The Club regularly goes on learning expeditions to discover and decipher remarkable experiences.

The benefits of Service Culture Club for your customer relations strategy
01
Following the trends: joining the Club means deciphering the basic trends of the Client Experience, following the changes in the market, and anticipating the developments that will impact its action
02
Access to valuable resources: joining the Club means gaining privileged access to the resources of the Académie du Service and joining a community of professionals with continuous exchanges (feedback, solutions, etc.)
03
The development of a customer relations network: being part of the Club means discovering the professional networks of other members and identifying new partners or contacts
04
Acceleration of projects: feedback, exchanges, testimonies, studies are all resources that help manage customer strategy projects more effectively
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Sandrine Fouquet – BNP Paribas Cardif
"A beautiful morning of exchanges around the Commitment to subscribers and Exemplarity to employees! Thank you Angélique Gérard [Free] for sharing"
Octobre 2019
"A brilliant testimony by Stéphanie Giniès from the Pierre & Vacances - Center Parcs Group on the relevance and the virtues of a customer-centric approach, during the last Service Culture Club of the Académie du Service. (...) Many thanks for this sharing, this beautiful positive energy and all these inspiring exchanges!"
Janvier 2020
Leroy Merlin L'appart
"On Friday 6 March, L'appart welcomed the Service Culture Club of the Académie du Service to present our concept. It was also an opportunity to work together on the customer experience and to exchange our best practices!"
Mars 2020
Sandrine Fouquet – BNP Paribas Cardif
"A beautiful morning of exchanges around the Commitment to subscribers and Exemplarity to employees! Thank you Angélique Gérard [Free] for sharing"
December 2024
"A brilliant testimony by Stéphanie Giniès from the Pierre & Vacances - Center Parcs Group on the relevance and the virtues of a customer-centric approach, during the last Service Culture Club of the Académie du Service. (...) Many thanks for this sharing, this beautiful positive energy and all these inspiring exchanges!"
December 2024
Leroy Merlin L'appart
"On Friday 6 March, L'appart welcomed the Service Culture Club of the Académie du Service to present our concept. It was also an opportunity to work together on the customer experience and to exchange our best practices!"
December 2024

Previously in the Service Culture Club:

Some examples of themes developed at the Club: Customer Feedback Management (FDJ), Enchantment, a pillar of customer strategy (Free), Conversational customer relations (Oui.sncf), Learning expedition at the Lego Store des Halles...

BNP Paribas Cardif  — Remote learning expedition to discover the Customer Room and the Innovation Lab
Leroy Merlin L'appart  — Learning expedition in the concept "Leroy Merlin L 'Appart" at Batignolles in Paris
Pierre & Vacances Center Parcs  — Data serving the customer experience
La Française des Jeux  — Learning expedition to understand the steps taken to improve Customer Culture at La FDJ
ClubMed  — The enhanced Customer Experience at Club Med
Lego  — Learning expedition within the Lego Les Halles store to understand the secrets of the customer journey and good managerial practices
Michel & Augustin  — Learning expedition at Michel & Augustin to discover their customer and employee experience
L’Occitane en Provence  — How does Occitane en Provence take care of its advisers?
Sosh  — Sosh came to the Academie du Service to unravel the secrets of their customer excellence

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